# Objectives
## Company and Client Objectives
### Doing Business in the United States
If your goal is to expand manufacturing and/or marketing activities into the United States, our team brings extensive experience to support that initiative.
### Build Organically, Acquire, Merge, or Partner
There are multiple ways to enter or grow in a market: organic growth, acquisitions, mergers, or strategic partnerships. For any given product, sector, or organization, one approach will typically offer the best balance of timing, investment, and risk.
### Under-Performing Assets
When existing U.S. assets are not meeting expectations, we can help increase sales velocity, improve operating efficiency, or, when warranted by the facts, develop an orderly exit strategy.
### Under-Performing Management
Sometimes the root cause of under-performance is leadership capacity. We help evaluate management teams and, when necessary, support coaching or replacement with proven, industry-specific talent.
### Market Research
Execution success is strongly tied to the quality of information behind the plan. Our team brings decades of combined research experience and a broad network of contacts to support sound decision-making.